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Books
technology Titles:
Advantage: How American Innovation Can Overcome the Asian Challenge
It is widely acknowledged that the technological and economic rise of countries such as China and India represents a new challenge to U.S. economic leadership and interests. But for too long we’ve looked at the global economy through the wrong end of the telescope. When we focus on the details of science, technology, research and development, we miss the big picture, even as we give lip service to the idea that innovation is the engine of any country’s economic future.
The Bombast Transcripts: Rants and Screeds of Rageboy
Part poetry, a splash of marketing genius…
—Slashdot
Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
… an important book for anyone interested in understanding how breakthrough businesses can be built in today’s economy.
—Bill Gates
The Cluetrain Manifesto: The End of Business As Usual
The most important business book since In Search of Excellence. Get a clue. Read the book.
—Jeff Angus, Information Week
Everything is Miscellaneous: The Power of the New Digital Disorder
Read this book and understand why delirious disorder will soon make us all smarter.
Gonzo Marketing: Winning Through Worst Practices
From the author of The Cluetrain Manifesto comes Gonzo Marketing, a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet…and where the outdated ideals of mass marketing and broadcast media are being left in the dust.
The New Argonauts: Regional Advantage in a Global Economy
…Essential reading for all who want to understand how the global technology economy operates in the 21st century.
Nexus: Small Worlds and the Groundbreaking Science of Networks
…a terrific, essential addition to the library of popular science books.
Piracy: The Intellectual Property Wars from Gutenberg to Gates
Since the rise of Napster and other file sharing services in its wake, most of us have assumed that intellectual piracy is a product of the digital age and that it threatens creative expression as never before. The Motion Picture Association of America, for instance, claimed that in 2005 the film industry lost $2.3 billion in revenue to piracy online. But here Adrian Johns shows that piracy has a much longer and more vital history than we have realized—one that has been largely forgotten and is little understood.
Small Pieces Loosely Joined: A Unified Theory of the Web
For the brief and shining hours that I held this book in my hands, I believed that all was possible.
Smart World: Breakthrough Creativity and the New Science of Ideas
The world is smart, Richard Ogle tells us in this fascinating book. Creativity is all the rage in business circles, but harnessing creativity means more than hiring quirky geniuses. It turns on creating what Ogle rightly calls the “extended mind” through interaction, collaboration, and team work. If you’re a CEO looking for the next big breakthrough, a manager looking to harness the creative talents of your people, or someone who wants to better utilize your own creativity, you need to read this book.
The idiosyncrasies of human decision-making have confounded economists and social theorists for years. If each person makes choices for personal (and often irrational) reasons, how can people’s choices be predicted by a single theory? How can any economic, social, or political theory be valid? The truth is, none of them really are.
